NBC announced back 9 pick ups of The Event, Outsourced, L&O: LA, Chase, and Chuck (Chuck received a back 11!!) And so far, the only show axed has been Outlaw.
Is this really a win for NBC’s TV season or is their schedule so bad, they had no choice but to pick up these shows? NBC as a whole, seems to be in the ratings basement every week compared to the big 3 (ABC, NBC, CBS.) Nothing has really knocked it out of the park but, other than Outlaw, nothing is “The Beautiful Life” either. I think if The Event, Chase, or Chuck we on ABC or CBS, they would be canceled (so thank God Chuck is on NBC!!!) It’s pretty sad considering just a few years ago, NBC dominated prime time programming. Remember shows like Friends, ER, Law and Order, Seinfeld, Frasier, Mad About You, Homicide: Life on the Streets, 3rd Rock from the Sun, Just Shoot Me, Will & Grace, and The West Wing? In the last 5 years, can you remember NBC launching ANY show that meets these standards (and I don’t mean spinoffs of L&O.) I remember when NBC was, as their logo suggested “Must See TV.” Other than Chuck and Parenthood, there is NO must see TV for me on NBC and there hasn’t been in a long time.
So what happened? Did Jeff Zucker run NBC programming into the ground? (Yes.) Have they just picked bad shows? (Yes.) Are they marketing their shows wrong? (Not sure.) Did they fall victim to relying WAY too much on reality/variety programming? (My Dad is Better Than Your Dad/The Jay Leno Show come to mind.) No matter what the reason or reasons, NBC is really struggling with their programming. But I will always take weak scripted programming over stupid reality TV any day of the week. At least NBC is getting away from that. They just need better shows!